UX Writing Challenge: Day 2
I'm taking the Daily UX Writing challenge to become a better UX Writer in 15 days.
Scenario: A user is a working parent, and a big sports fan, in the midst of their favorite sports season who can no longer attend games. Challenge: Write a promotional screen for an app that lets a user choose teams, sends game reminders, real-time score updates and highlight videos.
Headline: 40 characters max Body: 175 characters max Button(s): 25 characters max
Discovery
What is this feature? What are we trying to achieve with this feature?
This feature is a promotional screen for an app.
What problem are we trying to address?
Attract the user, convert the user, and engage the user in the experience that the app offers.
What do we want to include in the message?
How the experience starts: by choosing a sport and team
What the app does: game reminder, real-time score updates and highlight videos
Give the user a way to start engaging with the app
Building the flow
What’s the required sequence of information on the screen? Why? The user could get the promotional screen as an ad on a sports website, a newspaper, while watching a video, and so on.
What does the headline do? Acts as a hook to grab the user's attention
What does the body do? Provides info about what the app does
What happens when the user clicks on the button? Enters the app onboarding experience
If we use a text message to inform, where should we redirect the user to? Direct the user to download the app from the AppStore or Google Playstore.
The words
BRDEPT: Brainstorm, Research, Draft, Edit, Proofread, Test.
Brainstorm: Quickly writing out every idea for the copy, good or bad
Never miss out on your favorite games.
Receive reminders, realtime updates, and game highlights for all the games you care about.
Download SportsNation
Missing out on the best game moments?
Sign up today to get game reminders, realtime scores, and video highlights of the best moments in sport.
Sign up today Remind me later
Can't be at the game? Let the game come to you!
Get reminders for your favorite games, realtime scores, and match highlights wherever you are. Tell us your favorite sport and team to get started today!
Download app Remind me later
Research: Looking at competitors and similar types of apps to find the common approach to a scenario
Drafting: Quickly writing copy to get an overview of a flow
Headline: Never Miss a Beat with GameTime!
Body: Tell us your favorite sport and team to get:
reminders for your favorite games
realtime scores
match highlights
Button: Try it out, Ask me later
Editing: Checking and correcting points of confusion, areas for improvement in the design, and issues with accessibility, localization/globalization, terminology, and brand voice/tone
Headline: Never miss a moment with GameTime!
Body: Tell us your favorite sport and team to get:
...all in one app.
Button: Download now, Ask me later
Proofreading: Checking and correcting use of contractions, grammar and spelling errors, casing errors, and punctuation errors
Testing
Test UX copy using any one of these methods:
A/B testing
Usability testing
High fidelity prototype testing with Figma
Scorecards using content heuristics
The method you choose will depend on the context, time, and constraints on your team.
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